The concept of bringing alternatives to mall-bought clothing came to Poorvi Munim as she, too, was always struggling to find the right clothing. Wh!m represents a philosophy of dressing to showcase individuality and personality driven by comfort, ease and effortless style. Every piece at Whim is designed to transcend seasons and trends.
With a focus on detailing, simplicity and functionality, the designer brings you easy-to-wear and care-free essentials for the modern wardrobe.
In essence, Wh!m bridges the gap between high-street and designer clothing.
